Saturday, August 4, 2018

Yggdrasil and Intralot Agree Content Deal

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Yggdrasil and Intralot Agree Content Deal
Yggdrasil and Intralot Agree Content Deal

Casino gaming developer originally from Sweden and now stationed in Malta, Yggdrasil, has agreed a new deal that will see them supply their portfolio of games to Intralot...

...Their suite will, therefore, make an entry into the major regulated market that is Italy, where top-performing slots from this producer should make a huge success.

Wrapping Up the Deal

By this agreement, the content partnership between Intralot and Yggdrasil will begin immediately with the inclusion of such major blockbuster games such as Vikings go to Hell and Vikings go Berzerk (the sequel), as well as some other recent releases like Penguin City and Tut's Twister...

...Intralot, in turn, will gain access not only to the entertainment portion of Yggdrasil's repertoire, but also their in-game promotional tools, BOOST, which will make it possible for Intralot to run promotions from within the game and be granted cross-sell opportunities.

High Spirits All Around

Intralot is a Gamenet Group subsidiary, which is one of the biggest gaming operators in Italy in the public games sector. They currently have a portfolio of more than 230 online games and a number of innovative products. They lead in Italian online gambling and betting markets.

Fredrik Elmqvist, Yggdrasil's CEO, says: “Extending our partnerships across major regulated and newly regulated markets is part of our long-term strategy so we’re delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the future with demand from operators there increasing year-on-year.”

Intralot Italia's chief officer, Francesco Mastantuoni, commented: “We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wider variety of content, and that our partnership with Yggdrasil will soon yield very positive results”.

Recently, Yggdrasil made the revolution with Sonya Blackjack and has inked a supply deal with the betting giant 888.

Source:

“Yggdrasil agrees Intralot content deal”, yggdrasilgaming.com, August 1, 2018.

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